A trusted business growth advisor for local businesses.
Dawn Tanner is a business growth advisor with more than 20 years of experience helping businesses improve operations, customer experience, branding, websites and business performance.
Two decades inside real businesses
Dawn's career has spanned business operations, business development, customer experience, leadership, recruitment, real estate, retirement living and small business growth — always working inside the business, close to the decisions, the systems and the people who make things happen.
Her experience includes business improvement, process optimisation and helping teams work more effectively. She has spent years solving real operational problems for real owners, which means she can quickly identify practical opportunities for improvement — not from a textbook, but from lived experience.
That breadth means she gets it. The juggling. The 9pm admin. The enquiries that arrive at the worst possible time. The brand that's grown faster than the messaging behind it. And the frustration of knowing things could work better, but not knowing where to start.
Why MI Brand & Content exists
Small businesses today have access to more tools than ever — but more choice often creates more confusion. The real challenge is not finding technology; it's figuring out what will actually improve your business, and how to implement it without overwhelming your team or your budget.
MI Brand & Content exists to help business owners make better decisions. Technology is simply one of the tools we use, alongside websites, branding, content and improved business systems. The focus is always on the outcome: saving time, improving customer experience, and supporting sustainable growth.
How Dawn works
- · Independent advice tailored to your business
- · Practical recommendations — not technology for technology's sake
- · Senior expertise from start to finish
- · Solutions that fit your goals, budget and capacity
Why clients choose Dawn
Over 20 years of practical business experience
Real-world operational expertise
Honest, straightforward advice
Tailored business solutions
One trusted partner from strategy through implementation
"Technology doesn't grow businesses. Better decisions do. My role is to help you identify where the biggest opportunities exist—then build the right solution around them."
Let's Find the Biggest Opportunity in Your Business
Book a complimentary AI Business Audit and together we'll identify practical opportunities to save time, improve customer experience and support long-term business growth. Whether the answer is AI, a better website, stronger branding or improved business systems, you'll leave with greater clarity and practical next steps.
Book Your Free AI Business Audit